Geek Chic
Levi Unveils iPod-Ready Jeans
By Elizabeth Millard
January 11, 2006 8:33AM
"As people carry multiple gadgets, you're going to see more clothing makers thinking about how to serve that market," said Scott Jordan, founder of SCOTTeVEST, a maker of gadget-friendly vests, jackets, and pants. "There's more consciousness now about what people are carrying, as well as what they're wearing."
Levi Strauss has announced a new range of jeans specifically geared toward iPod users. They come complete with built-in headphones, joystick, and even a docking cradle.
The RedWire DLX line of jeans, due to be in stores by the end of 2006, will be available for men and women, and tentatively priced at $200.
The jeans will have a special side pocket where an iPod can be stored. And a remote control that comes with the jeans will allow the user to control the player without having to take it from the pocket.
By Elizabeth Millard
January 11, 2006 8:33AM
"As people carry multiple gadgets, you're going to see more clothing makers thinking about how to serve that market," said Scott Jordan, founder of SCOTTeVEST, a maker of gadget-friendly vests, jackets, and pants. "There's more consciousness now about what people are carrying, as well as what they're wearing."
Levi Strauss has announced a new range of jeans specifically geared toward iPod users. They come complete with built-in headphones, joystick, and even a docking cradle.
The RedWire DLX line of jeans, due to be in stores by the end of 2006, will be available for men and women, and tentatively priced at $200.
The jeans will have a special side pocket where an iPod can be stored. And a remote control that comes with the jeans will allow the user to control the player without having to take it from the pocket.
posted by littledevilworks at 2:56 PM
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