Paying for Email?
Yahoo, AOL to Charge Some E-Mail Senders
SAN FRANCISCO - Two of the world's biggest e-mail account providers, Yahoo Inc. (Nasdaq:YHOO - news) and America Online, plan to introduce a service that would charge senders a fee to route their e-mail directly to a user's mailbox without first passing through junk mail filters, representatives of both companies said Sunday.
The fees, which would range from 1/4 cent to 1 cent per e-mail, are the latest attempts by the companies to weed out unsolicited ads, commonly called spam, and identity-theft scams. In exchange for paying, e-mail senders will be guaranteed their messages won't be filtered and will bear a seal alerting recipients they're legitimate.
SAN FRANCISCO - Two of the world's biggest e-mail account providers, Yahoo Inc. (Nasdaq:YHOO - news) and America Online, plan to introduce a service that would charge senders a fee to route their e-mail directly to a user's mailbox without first passing through junk mail filters, representatives of both companies said Sunday.
The fees, which would range from 1/4 cent to 1 cent per e-mail, are the latest attempts by the companies to weed out unsolicited ads, commonly called spam, and identity-theft scams. In exchange for paying, e-mail senders will be guaranteed their messages won't be filtered and will bear a seal alerting recipients they're legitimate.
posted by littledevilworks at 12:11 AM
1 Comments:
Looks like it's a validation service they're offering, but not something that they'll charge for unexpectedly. In other words, companies that are legit can pay a fraction of a cent per email to send it directly instead of having to worry about it being caught by a filter just because it's automated (like account changes on membership sites and such, where the mail is sent automatically, but is legitimate). It's a rocky road though. Wealthy companies that still like to spam (like porn sites) are going to have a field day with this.
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