Wednesday, July 05, 2006

Marketing with a twist.

Dutch Advertising
Originally uploaded by littledevilworks.
Today in the news:

Fake agency offers ads on hookers' thighs

AMSTERDAM (Reuters) - A Dutch design student bored with conventional advertisements has set up a fake online agency offering advertising space for beer, cars and TV stations on prostitutes' thighs and cleavage.

On his website, Raoul Balai also proposed painting brand names on zoo animals and floating huge billboards off popular beaches to get vacationers' attention.

"I was getting sick and tired of advertising everywhere," Balai told reporters. "But I don't want to preach, and I thought satire would work better."

Far from taking his ideas as a joke, an Amsterdam zoo had its lawyer threaten Balai with a defamation suit after his website depicted fish from the zoo bearing the brand name of a frozen fish company.

Prospective customers phoning his fake agency are kept on hold and bombarded with sales pitches until they give up.

Also in the news:

Enron founder Kenneth Lay dies at 64

I was sort of shocked to see that. I'm not really sure how I feel about that. On one hand, we don't have to support him in prison for many years to come. On the other hand, he now doesn't have to serve time for the multitude of crimes of which he was found guilty. And on the other hand (yes that's three) where does that leave the prosecutors in trying to recoup some of the money that Lay received from the company for his record profits which came at the cost of so many of his employees and investors.


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